Virtual events are webinars without an actual live audience. Many companies use them to achieve their lead generation objectives because there is no need for travel or any other expenses on their part – everything is done online!
With a good virtual event marketing solution, there’s no more waiting for attendees to sign in to your session, which means you’ll save money by not having to order lunch for people who may never show up.
Virtual events also allow attendees to watch the recordings repeatedly, which means you can expect several qualified prospects coming your way. Of course, if you are in the software business, free downloads will make more sense in generating qualified leads.
Of all the tools that help companies generate sales-ready leads, virtual events are the most powerful.
Virtual Events for Internet Marketing
Virtual events are one of the most powerful tools you can use in your internet marketing.
Virtual events are online versions of real-world offline events that allow participants to engage in live presentations, seminars, or training with an instructor or others attending the event. This event is even more effective in generating leads when coupled with email marketing campaigns with follow-up for converting leads into sales.
Here are some examples of virtual events:
Live webinars: An expert can present these on a certain topic or specific product. Unlike pre-recorded webinars, live webinars offer attendees direct contact with the presenter via chat and Q&A.
Web events: These are shorter in duration and allow for a more interactive experience. Organisers of web events tend to produce their content, distributed using channels such as email newsletters or external websites.
This form of the event also allows the host to drive traffic towards a landing page that has been created specifically for generating leads.
Virtual seminars: More extended versions of webinars can be considered without any PowerPoint slides, video presentations, or handouts. The presenter speaks while attendees listen and take notes throughout the event via chat room/Q&A system or a dial-in number if conducting an audio-only virtual seminar.
Teleclass is another word being used by some marketers to describe virtual seminars.
The first type of virtual events mentioned above is probably the most popular among marketers because they allow for direct contact with participants and lead generation at the same time. It is important to note that live webinars can include chat rooms/Q&A or teleclass capabilities, but you’d still be able to capture leads even without these features.
When it comes to marketing your products and services online using virtual events, you should remember a few essential points:
Experts create events: Don’t start hosting your event until you become an expert in your particular field, and people will rush over to watch what you have to say. Even if you’re an “expert” right now, you should continue to learn and update your knowledge so that you can offer the most up-to-date information in your virtual event.
Own your domain: Even if you want to present a virtual event via webinar, for example, buy your domain name instead of using a free service where any attendee could potentially type in the wrong URL address and end up missing your event entirely because they landed on someone else’s website instead!
Promote and track: Don’t forget about marketing and tracking leads generated from each event, especially if you frequently host virtual events. There is a lot of free and paid lead generation software out there that you can use for this purpose, but make sure to create a plan before launching each event.
Virtual Events For Lead Generation
If there is one thing for sure regarding lead generation, businesses require two things to achieve their objectives: access to prospects and the ability to engage them with their brand.
Lead generation is a multi-billion dollar industry because millions of companies want information that is only available in one’s email inbox. Most people don’t know this, which means they aren’t getting enough qualified leads.
Virtual events haven’t always been effective in lead generation marketing. But this has changed recently because more and more marketers have realised their potential for helping businesses grow exponentially. And here’s one reason why you should also use them.
As mentioned earlier, virtual events aren’t new in online marketing. They’ve just taken on different forms over the years – from webinars to webcasts to teleseminars – but they all share the same goal: to help marketers interact with their target audience on a personal level online.
And virtual events are perfect for this because they offer you the chance to do precisely what your prospects want you to do: give them access to information! Virtually, of course!
You will be able to reach out to thousands of people all at once and provide them with value through presentations by industry experts, web seminars that cover topics relevant to their interests, virtual trade shows where they can see samples of your work, or chat live with your sales team.
The bottom line is that marketers familiar with lead generation will find virtual events highly effective communication tools with their prospects. And it doesn’t hurt that these types of events are very economical too, which means you won’t have to spend a fortune to make them work.
Targeting your prospects correctly is the key to ensuring that your virtual events are successful from the start. But this doesn’t have to be complicated or time-consuming either.
You can use tools like social media networks and viral marketing campaigns for this purpose instead – tools that you should already have in place if you’re doing lead generation properly!
And once you do come up with a brilliant plan to launch your virtual event, remember that it has just one purpose: generate leads. Your target audience must leave inspired and ready to take action.
So no matter what topic you choose for your presentation, know precisely what you want them to do when they get back home, so you can move them closer towards becoming your customers.
From the start of your virtual event to its finish, you must remember that everything – the webinar topic, how you communicate with participants, the calls-to-action (CTAs) at the end – must aim to help prospects take action and get in touch with you! Otherwise, the money and time you spend on it will be wasted and won’t bring any value to your business.
Virtual events are marketing tools you should use if lead generation is something you’re interested in pursuing.